Authors - BENABDELLAH Nouhaila, CHRAIBI Abdeslam, BENRREZZOUQ Rhizlane Abstract - The importance of smart logistics dashboards as key tools for digital transformation in manufacturing companies is becoming more recognized. They enable real-time visibility, in-tegrate various data sources, and allow for analysis. However, there is limited research on how these dashboards affect decision quality and operational performance in emerging countries. This paper explores the impact of smart logistics dashboards on data-driven decision making (DDDM) and operational performance in Moroccan manufacturing firms. We conducted a quantitative survey among logistics and operations managers and examined a proposed concep-tual framework using PLS-SEM. The findings showed that the capabilities provided by smart dashboards significantly improve decision quality through better data integration and real-time analytics. Additionally, DDDM plays a key role in the relationship between smart dashboards and operational performance. These results are important for the field of smart logistics and digital transformation and have valuable practical implications for management in manufactur-ing firms in emerging countries.
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