Authors - Moises Toapanta T, Jeanette Jordan Buenano, Nancy Jordan Buenano, Maria Cristina Espin Melendez, Pamela Toapanta Pavon, Rocio Llumiquinga A., Dafna Guaman B., Eriannys Gomez D., Pedro Echeverria B. Abstract - The globalization of Information and Communications Technologies (ICTs) the Internet, artificial intelligence (AI), and social media poses serious threats to the integrity, confidentiality, and authenticity of information in higher education institutions (HEIs). The central problem lies in the absence of robust legal frameworks regulating the use of AI, particularly in relation to personal data protection. This study examines perspectives on AI and social media, together with the legal foundations required for the effective administration of HEIs. Using the deductive method and exploratory research, key actors in institutional governance were identified, administrative strengthening indicators were de-fined, and an integrated model was developed to link AI, social media, and regulatory frameworks. It is concluded that improving institutional governance re-quires mitigating the risks associated with the use of these technologies through legal frameworks aligned with national constitutions and regulations. Ecuador, like most Latin American countries, currently lacks such legislation and remains in the analysis phase.
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