Authors - Puwis Thiparapkul, Tuang Dheandhanoo, Panasuddhi Suddhiprakarn Abstract - Project management in game and animation production often faces challenges because generic tools do not align with their unique workflows. To enhance team collaboration, this study applies User Experience (UX) and Human-Computer Interaction (HCI) design principles to improve team workflows. The design is built upon real-world operations and an analysis of current free and paid industry tools, specifically aiming to optimize efficiency for beginners and small-to-medium-sized studios. We developed a domain-specific project tracking system on a demo site based on the newly synthesized "Waterfall Storm" concept, which balances structured administrative oversight with highly flexible, modular production phases. This conceptual architecture was derived directly from empirical user feedback and qualitative interview insights across three key target segments: entrepreneurs, creative practitioners, and students. The proposed design was evaluated through extensive empirical testing involving more than 100 users and 30 projects across educational and industrial environments. The results demonstrate that the Waterfall Storm workflow significantly enhances team collaboration, provides decentralized task visibility, increases clarity in asset tracking, and effectively eliminates format fragmentation while lowering software costs. These findings highlight that a domain-specific, user-centered approach to workflow design supports creative team collaboration more effectively than general-purpose project management framework.
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